Claudia Sträter, Arnhem
Claudia Sträter has given us the task of restyling and rebuilding their 30 branches in the Benelux. We began by consulting the company managers about the impact, the identity they wish to put across: the customer should above all feel comfortable and beautiful. For each shop we devised the most logical flow through the space providing a natural route for the customer to follow. The architecture used is above all restrained, spacious and timeless. High quality materials were used and the detailing on the furniture is a key feature. It is the clothing that should steal the show, and to emphasize this we used very different lighting for the clothes and the shop itself - for the shop very cool and restrained, for the clothes warm and emphatic. In Arnhem the original façade of the building was restored to its former glory, and the space behind it was left very open, leading on to a garden which was made into a conservatory. By opening up the former rear elevation, we brought light flooding into the whole building.
Architect: Liesbeth van der Pol / Jon Dekker
Team: A. Holterman, B. Venus, A. Gysi, S. Hermans, D. Kusters, M. van der Schee, E. ten Brink, P. van der Werf
Year: 1999 - 2001
Client: Claudia Sträter Modehuizen bv, Diemen