Claudia Sträter, Arnhem

Claudia Sträter has given us the task of restyling and rebuilding their 30 branches in the Benelux. We began by consulting the company managers about the impact, the identity they wish to put across: the customer should above all feel comfortable and beautiful. For each shop we devised the most logical flow through the space providing a natural route for the customer to follow. The architecture used is above all restrained, spacious and timeless. High quality materials were used and the detailing on the furniture is a key feature. It is the clothing that should steal the show, and to emphasize this we used very different lighting for the clothes and the shop itself - for the shop very cool and restrained, for the clothes warm and emphatic. In Arnhem the original façade of the building was restored to its former glory, and the space behind it was left very open, leading on to a garden which was made into a conservatory. By opening up the former rear elevation, we brought light flooding into the whole building.


Architect: Liesbeth van der Pol / Jon Dekker
Team: A. Holterman, B. Venus, A. Gysi, S. Hermans, D. Kusters, M. van der Schee, E. ten Brink, P. van der Werf
Number: 9911
Status: Built
Year: 1999 - 2001
Client: Claudia Sträter Modehuizen bv, Diemen

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Claudia Sträter, Arnhem  –  Shop expansion
Atmospheric
Claudia Sträter, Arnhem  –  Take a seat
Claudia Sträter, Arnhem  –  Delightful light conservatory
Liesbeth van der Pol Liesbeth van der Pol
Architect / Owner
Claudia Sträter, Arnhem  –  Robust conservatory
Claudia Sträter, Arnhem  –  Warm atmosphere
Interior
Claudia Sträter, Arnhem  –  Pure materials
Claudia Sträter, Arnhem  –  Daylight penetrates the shop
Refurbishment
Claudia Sträter, Arnhem  –  Reluctant
Claudia Sträter, Arnhem  –  Bright and spacious
High quality materialisation
Claudia Sträter, Arnhem  –  Tastefully
Claudia Sträter, Arnhem  –  Additional space in the conservatory
Timber
Claudia Sträter, Arnhem  –  Bright space
Claudia Sträter, Arnhem  –  Glazed roof conservatory

The customer should above all feel comfortable and beautiful.

Claudia Sträter, Arnhem  –  Polyester stool in fitting room
Claudia Sträter, Arnhem  –  Interior retail design
Clarity
Claudia Sträter, Arnhem  –  Red chairs designed by Rietveld
Claudia Sträter, Arnhem  –  Wooden checkout point
Red
Claudia Sträter, Arnhem  –  Colourful
Claudia Sträter, Arnhem  –  Display tables
Light
Claudia Sträter, Arnhem  –  Warm light
Claudia Sträter, Arnhem  –  Spacious architecture
Public