Claudia Sträter, Kortrijk BE

The understated façade of the Claudia Sträter store in Kortrijk, Belgium, stands out on a busy street. During the renovation by Dok, the original aluminum window frames were covered with new cladding, into which the signage was integrated. This enhances the sleekness of the façade and draws attention to the display windows and entrance.

A logical layout was designed for the store, naturally guiding the customer through the entire space. The architecture is restrained, spatial, and timeless. The materials are of high quality, and each piece of furniture is carefully detailed. The display wall and table are made of thick sheets of transparent, colored polyester, giving the furniture a light appearance despite their substantial size.

It is the clothing that is meant to attract. To achieve this, there is a clear distinction between the lighting of the space and the illumination of the clothing — the former is cool and understated, while the latter is warm and pronounced.


Architect: Liesbeth van der Pol / Jon Dekker
Team: A. Holterman, E. Wolse
Number: 9906
Status: Built
Year: 1999 - 1999
Client: Claudia Sträter Modehuizen bv, Diemen

Claudia Sträter, Kortrijk, BE  –  Presentation wall
Interior
Claudia Sträter, Kortrijk, BE  –  Coloured, transparent polyester
Public
Claudia Sträter, Kortrijk, BE  –  Spacious
Clarity
Claudia Sträter, Kortrijk, BE  –  Filtered light
Shopping
Claudia Sträter, Kortrijk, BE  –  Checkout point
Light
Claudia Sträter, Kortrijk, BE  –  Clear and straightforward

The presentation wall and the table are made of thick sheets of coloured, transparent polyester, which gives even the larger pieces of furniture a light appearance.

Claudia Sträter, Kortrijk, BE  –  Polyester display
Atmospheric